Rachel Mientkiewicz

I’m a seasoned marketing professional with a strong analytical foundation. My journey began as a Marketing Intern at Sharemelon, a brand design firm in South Korea, where I contributed to a 30% growth in the user base through effective SEO tactics and engaging social media content. As a Marketing Coordinator at Whoa! Dough, I orchestrated successful campaigns, boosting conversion rates by 15% and expanding our online following by 25%.

My role as Marketing Manager at Northrich Company allowed me to lead cross-functional teams, launch integrated campaigns, and manage events. My academic beginnings in biology and psychology fuels my passion for crafting data-driven narratives that resonate with our audience.

I’m a statistical storyteller with a fascination for human behavior. Let’s connect and infuse your brand with purposeful creativity.

Marketing Manager

5/2023 - Present | Northrich Company

• Led cross-functional teams to launch integrated marketing campaigns, significantly boosting brand visibility and user engagement across digital platforms, resulting in a 24.6% increase in brand awareness and a 35.9% rise in customer engagement metrics.

• Managed social media platforms through ideation, creation, and publication. Maintained social content calendar and collaborations with clients and represented manufacturers.

• Oversaw all event marketing, including a regular monthly event held in-person and virtually (Northrich Educational Series) and a large scale internal event (Cleveland Air Show).  Negotiated with vendors and sponsors, managed venue and catering, and planned and executed scheduling both before and day-of.

Marketing Coordinator

10/2022 - 5/2023 | Whoa! Dough

• Created, launched, and maintained social media and email campaigns, leading to a 15% increase in conversion rates and a 25% expansion in social media following through targeted content and influencer partnerships.

• Spearheaded influencer and brand ambassador campaigns, leveraging insights from social media analytics to optimize engagement strategies and enhance brand presence across key digital platforms.

• Executed targeted digital and social media advertising campaigns, utilizing geo-fencing to effectively reach key demographics.

• Designed and created all print, digital, and packaging designs, working with vendors and other outsourced designers.

Gaming Marketing Consultant

8/2022 - 12/2022 | Black Anchor Studio

• Advised on the creation of strategic marketing plans to drive market penetration and transition from the South Korean market to the North American market.

• Worked with CEO and game designers to develop products tailored to the desired target audience.

Marketing Intern

5/2022 - 7/2023 | Sharemelon

• Designed a targeted marketing plan for the startup phase, directly contributing to a 30% growth in a user base  through effective SEO tactics and engaging social media and website content.

• Assisted in the launch of a website, with direct involvement in designing the UX design and site architecture.

Relationship Banker

8/2019 - 10/2021 | Huntington National Bank

• Referred clients to other bank departments when specialized services were needed, such as mortgage or investment advice.

• Prepared comprehensive financial profiles for each client based on gathered information and data analysis.

• Conducted persuasive sales presentations and tailored delivery and material to meet audience needs.

• Pinpointed target segments, prospects and centers of influence to lead new business development and client acquisition efforts.

• Cross-sold various banking products, such as loans, credit cards, and insurance policies.

Bachelors in Psychology

8/2014 - 12/2018  Youngstown State University

Bachelors in Biology

8/2014 - 12/2018  Youngstown State University

• Minor in Chemistry